Look for the Sleeves in Local Coffee Shops
ROCHESTER, N.Y., Tuesday, October 13, 2009 – The Greater Rochester Red Cross is dressing the community for a donation with Definitionisms and 13 local coffee shops are helping. Now through December anyone who goes to www.RochesterRedCross.org/coffee and makes a $20 donation may choose a T-shirt with one of four unique support-related words and their meanings printed on it.
Definitionisms T-Shirts:
1. charitabolosity: a state of big-heartedness that inspires the giving of modest amounts of money to a worthy cause.
2. giftastic: a state of exceeding generosity associated with meeting a significant need for not a lot of money.
3. generositarian: an individual known to donate money to worthy charities after consuming delicious coffeehouse beverages.
4. donatalicious: a euphoric sense of accomplishment produced from giving a modest sum to a worthy charity.
“The Definitionisms campaign is a fun play on words and a unique way to reach young professionals by going to them – in the coffee shops,” said John Buttrill, CEO of the Greater Rochester Red Cross. “All donations support the Red Cross Disaster Relief Fund, which allows us to help people get back on their feet with shelter, food, clothing and more after a fire or other disaster. Since October 1, we have responded to eight fires and helped 25 individuals from 12 families.”
Look for Red Cross Definitionisms coffee sleeves to click, give and wear the T-shirt in the following Rochester coffee shops:
1. Bagel Bin Café 2600 Elmwood Avenue
2. Bagel Land 1896 Monroe Avenue
3. Canal Town Coffee Roasters 1805 East Avenue
4. Cuppy's Coffee & More 3160 Ridge Road W
5. Finger Lakes Coffee Roasters 3349 Monroe Avenue
6. Jitters Cafe 3333 W Henrietta Road
7. Leaf & Bean Coffee Co 3240 Chili Avenue
8. Mikes NY Diner 3423 Winton Place
9. SoHo Bagel Café 1510 Ridge Road W
10. Spot Coffee 200 East Avenue
11. Starry Nites Café 696 University Avenue
12. Boulder Shop 100 Alexander St
13. Ridge Donut Café 1600 Portland Ave
Red Cross means lots of things to lots of people. What’s it mean to you? Look up www.RochesterRedCross.org/coffee Click. Give. Wear the T-shirt.
For more information on the Greater Rochester Red Cross Definitionisms campaign, visit us at www.RochesterRedCross.org/coffee or call 585-241-4419.
About the Greater Rochester Red Cross
The American Red Cross shelters, feeds and counsels victims of disasters; provides nearly half of the nation's blood supply; teaches lifesaving skills; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its humanitarian mission. For more information, please visit www.RochesterRedCross.org or contact us at 585-241-4400.